James M. Ridgway, Jr. — understand. I also believe any strategy must also involve effective counter-strategy. This is something the Democrats have not done as well as they need to. Counter strategy involves understanding the mood & feelings of the electorate & the messaging that’s delivered. People vote based on gut, fear, and more. Unpacking and understanding that requires a mix of intuition, knowing that people won’t vote on issues where they don’t see economic benefit to them personally and much more. Bill Maher is getting at the crux of this issue — the need for effective counter strategy also.